Welcome to HERSTORM.
HERSTORM is an urban-inspired fitness and sports clothing brand made and designed for women.
We want to create a community of inspired women who can identify with HERSTORM through what we represent, our values, our vision, our clothing and our content.
HERSTORM was created by Founder Laura Cuddy, an Irish fitness & lifestyle lover living in Barcelona, Spain. Laura, inspired by urban design has incorporated this influence into the design of HERSTORM clothing.
Combining urban fitness activewear with a strong brand that women can relate to and be inspired by, HERSTORM was created. Laura spent over a year developing relationships with the right partners, providers and people to make HERSTORM a leading fitness and sports brand for women.
All clothing is designed with meticulous detail, made with premium fabrics and tested thoroughly before being released. HERSTORM clothing is made to survive the storm, workout after workout again.
Our Logo & Story.
HERSTORM represents a storm which resembles your fitness journey, one of many ups and downs. HERSTORM inspires you to face the storm with resilience, passion and attitude.
The HERSTORM Logo is a solid shield that represents resilience and strength to protect against the force of the storm. With resilience and strength, results will come.
Become Your Own Hero.
HERSTORM is on a mission to create a movement of inspired fitness women focusing on their own individual journeys. I Become your own hero.
HERSTORM represents a storm. The storm is a journey, with ups and downs.
However, your attitude determines how you handle the force of the storm. Don´t get knocked down after the first shot and become your own hero
Once you put passion into anything you do, enjoyment and satisfaction is guaranteed. This also applies to training with passion. Training no longer becomes an extra chore; it becomes a fundamental part of your lifestyle.
We want to empower and inspire women to embark on their fitness journey with passion. And in return, we endeavour to deliver passionate excellence in everything we do.
Resilience in all sport is one of the fundamental elements to be successful at what you do.
We want to inspire our community to not give up. Achieving a fitness goal is a process with ups and downs along the journey. There are difficult phases but one thing is for sure, with resilience to move forward every time, there will be results. Resilience is reflected in the HERSTORM shield logo.
Our community represents our customers, suppliers, partners & athletes. We strive to develop strong relationships and partnerships with all parties we interact with.
Our community will be the basis of our growth as a brand and business. Where and when we can, we would love to give back to our community as much as possible. Also, don´t forget our branded hashtags and possibly get featured on our accounts: #herstorm #becomeyourownhero